Thursday 22 January 2009

Liverpool Street Railway Station London 15/01/09 11AM


Ad for T-Mobile UK

5 comments:

  1. I'm not trying to burst your bubble, this is a phenomenally cool commercial obviously, but I'm blind with anger that T-Mobile has actually usurped the flash mob movement, a form of performance art traditionally associated with anti-corporate and anti-consumer sentiment.

    This commercial alone proves that there is a radical new dimension to the corporate takeover. They're trying to out-do us culture jammers who are grass roots and don't have the deep pockets to stage this kind of spectacle. It's sick. Art for business's sake.

    Flash mobs are a tool that anti-corporate culture jammers use to try to wake up the masses milling around in the mall, in the streets, in the London train station, to try to prod them out of their consumer stupor and spend spend spend mentality. They know what flash mobs are for, and they’re using them for profit purposes in spite of it.

    What'll come next? Social engineering attemps? T-Mobile can go f*ck themselves.

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  4. no I didn't see what your comments here were. And my criticism is directed at T-Mobile, by the way, *definitely* not you.

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  5. Michelle - I didn't take it personal. Just that my brain wasn't working properly! The trouble with the interwbbythingy is that the mainstream co-opts anything radical so damn quick these days (sometimes> The good side is that makes CJ's etc hopefully even smarter!

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