The Wizened of Oz changes his tune somewhat...

We have just received the text of the advert News International is running in every national newspaper in Britain this weekend. It is much more contrite than the News of the World's final editorial – a complete change of tone.

We are sorry.
The News of the World was in the business of holding others to account. It failed when it came to itself.
We are sorry for the serious wrongdoing that occurred.
We are deeply sorry for the hurt suffered by the individuals affected.
We regret not acting faster to sort things out.
I realise that simply apologising is not enough.
Our business was founded on the idea that a free and open press should be a positive force in society. We need to live up to this.
In the coming days, as we take further concrete steps to resolve these issues and make amends for the damage they have caused, you will hear more from us.
Sincerely,
Rupert Murdoch

"We are sorry" is written in huge letters at the top, and Rupert Murdoch's signature rounds off the note.
For contrast, here are the relevant passages of that final NoW editorial, which, as well as apologising, emphasises the paper's "high standards" and its journalists' "skill, dedication, honour and integrity" and asks to be judged "on all our years":

We praised high standards, we demanded high standards but, as we are now only too painfully aware, for a period of a few years up to 2006 some who worked for us, or in our name, fell shamefully short of those standards.
Quite simply, we lost our way.
Phones were hacked, and for that this newspaper is truly sorry.
There is no justification for this appalling wrongdoing.
No justification for the pain caused to victims, nor for the deep stain it has left on a great history.
Yet when this outrage has been atoned, we hope history will eventually judge us on all our years.
The staff of this paper are people of skill, dedication, honour and integrity bearing the pain for the past misdeeds of a few others.
And as a small step on the long road to making some amends, all profits from the sale of this final edition will be split equally between three charities: Barnardo's, the Forces Children's Trust, and military projects at the Queen Elizabeth Hospital Birmingham Charity.

Via