In a press release yesterday, Alicante, Spain-based Berjuan Toys announced their commitment to bring their Breast Milk Baby doll Stateside after it sold well overseas. The company has generated more than $2 million in sales since the dolls were first released in Spain four years ago.
“Even before we released the dolls in Europe, we have been receiving e-mails, letters, phone calls and messages from breastfeeding activists all over the States,” said Berjuan Toys’ U.S. spokesperson Dennis Lewis in an interview I conducted yesterday. He added that the doll previously received a formal endorsement from the Spanish breastfeeding organization FEDALMA, as well as support from members of other international breastfeeding organizations.
Each doll comes with a “fashionable” halter-top to be worn by the child; it’s decorated with two flowers carefully positioned where the nipples would be. The doll then makes motions and suckling sounds when a sensor in its mouth comes close to sensors inside the flowers. Available in both genders and three different skin colors, the six types of Breast Milk Babies are currently on sale in Europe and available online for $89, though Lewis said that they expect them to be on sale in U.S. brick-and-mortar stores after the company meets with various retailers and buyers at the Las Vegas ASD merchandise trade show later this month...
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Tracey John @'Forbes'
Can't imagine they will do very well in the US because so many people are so uptight about such things, but I hope they do well. Breast feeding is good for baby and not enough people do it. Maybe if dolls such as this became popular instead of the ones with the little bottles it would encourage the children once grown to opt for breast feeding their children.
ReplyDeleteI wish this had been around when I was a kid. I can remember my mum yelling at me because I was "Breastfeeding" a doll instead of sticking a bottle in it's mouth. Attitudes need to change.
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