the group "strongly condemns the messaging and the imagery" of the ad, and she added: "We can promise you this ad does not reflect the thoughts and feelings of this organization." WWF further says the ad was "never authorized or approved by any WWF person on the planet" and that the group is investigating the "unauthorized and illegal use of our logo."
However the ad has already won a prize and appears to have been commissioned by the WWF in Israel.
UPDATE:
DDB Brazil (the agency which made the ad) has apologised for the ad's creation, but claims it was approved for publication by the local branch of the WWF. The statement reads: "The 'Tsunami' ad for World Wildlife Fund Brasil was created by a team at DDB Brasil in December 2008, approved and ran. The team in question is no longer with the Agency. DDB Brasil apologizes to anyone who was offended or affected by the ad. It should never have been made and it does not portray the philosophy of the agency."
However the ad has already won a prize and appears to have been commissioned by the WWF in Israel.
UPDATE:
DDB Brazil (the agency which made the ad) has apologised for the ad's creation, but claims it was approved for publication by the local branch of the WWF. The statement reads: "The 'Tsunami' ad for World Wildlife Fund Brasil was created by a team at DDB Brasil in December 2008, approved and ran. The team in question is no longer with the Agency. DDB Brasil apologizes to anyone who was offended or affected by the ad. It should never have been made and it does not portray the philosophy of the agency."
where do you find these things?
ReplyDeleteI gotta use it in the future on my blog!!!
2Ed/
ReplyDeleteIn this case it is what children are for LOL! Son#1 found it mentioned at one of the forums he frequents.
Regards/
The ad certainly drives home a strong point and gets folks talking and thinking.
ReplyDeleteSay what you will about the tactic it certainly accomplished its intent.
Not sure what this has to do with WWF though.
2aorto/
ReplyDeleteAgreed, but the premise was wrong as tsunami's aren't man made, but an exceptional ad otherwise.
Regards/
PS: Did you see the film version of it. I did put it up at blog but it prob has gone from youtoob by now?
ReplyDeleteRegards/