The interrobang was introduced in 1962 by Martin Speckter, head of a New York advertising and public relations agency and editor of a magazine called Type Talks. In a Type Talks article, Speckter declared that advertising copywriters needed a new mark to punctuate exclamatory rhetorical questions common in advertising headlines (for example: “What?! Whiter than White?!”). In this type of copy, neither an exclamation point nor a question mark (used alone) could fully convey the writer´s intent.Saturday, 26 September 2009
The Interrobang is back!?!
The interrobang was introduced in 1962 by Martin Speckter, head of a New York advertising and public relations agency and editor of a magazine called Type Talks. In a Type Talks article, Speckter declared that advertising copywriters needed a new mark to punctuate exclamatory rhetorical questions common in advertising headlines (for example: “What?! Whiter than White?!”). In this type of copy, neither an exclamation point nor a question mark (used alone) could fully convey the writer´s intent.
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