Media, entertainment & arts alliance: Media employers’ social media policies

MEAA is concerned about the application of the social media policies of media employers following the dismissal of an SBS employee for opinions expressed on the social media platform Twitter. These policies are becoming an industrial issue and MEAA has expressed these concerns before.
Increasingly, media employees are being required to use social media platforms to promote their work and those accounts are then being used as a marketing tool benefitting media employers. The policies have begun to infringe on the private lives of media professionals, dictating what they can and can’t say in a private capacity, outside of their work.
MEAA believes that employers must recognise that their employees are entitled to a private life, with their own beliefs and opinions; opinions that should be able to be expressed without heavy-handed retribution by the employer.
Striking a balance between engaging in debate and freedom of expression requires social media policies to be nuanced. What MEAA is finding is that social media policies of employers are inflexible and deny staff the right to have and express a personal opinion
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Anzactly
Anzackery ~ n. 1. nationalistic, laudatory and distorted portrayals of Anzac history with little regard to accuracy or context…4. shameless exploitation of Anzac commemoration and sentiment for commercial, political or authorial gain. 5. fixation on inaccurate or actual Anzac history at the expense of considering Australia's current and future strategic security needs