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Einstürzende Neubauten were the first band which successfully used the Internet productively to gather and concentrate activities of their fans from around the world. Einstürzende Neubauten launched their official website neubauten.org in 2002, and made it the center of their musical activities. Entire albums are financed by registered Supporters via subscription.
The principle was simple: their Supporters bought the next Einstürzende Neubauten album before it was recorded. With this funding in hand the band had time to work in peace rather than wasting time and energy in endless discussions with record companies about marketing and "brand identity" - irksome intrusions into the artistic process! In return Supporters world-wide have exclusive access to Einstürzende Neubauten's internal working processes.
Supporters were able to watch the recording sessions via web-cam for the first two Supporter Albums (2002/2005) and were also called upon by the band members in direct chat discussions to comment on the working process and influence it. In the same way, the Musterhaus series (a collection of experimental albums) is being marketed solely on the website.
One high point of the supporter-project was the highly symbolic 4th of November 2004 show at Palast der Republik, the former headquarter of the power apparatus of the fallen GDR which was in the process of being demolished. This impressive and unique performance (featuring the 100-person Supporter choir on Grundstück) was recorded and filmed for release as the Grundstück CD and DVD of the same title (2005) as well as on the Palast der Republik DVD (2006).
The project ended in 2007 with a supporter edition of the album Alles Wieder Offen and a supporter DVD 3 Jewels.
Via
The different official release
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