Thursday 19 May 2011

Re-Touching McLuhan – The Medium Is The Massage (Marshall McLuhan Centennial Weekend, Berlin)

Friday May 27 – Sunday May 29, 2011

Conference |  Screening  |  Installation  |  Performance
Embassy of Canada / Marshall McLuhan Salon
Leipziger Platz 17. 
10117 Berlin 
http://mcluhan2011.eu/berlin

transmediale
 in collaboration with the Embassy of Canada and Marshall McLuhan Salon invite you to a key event celebrating the 100th anniversary of famed Canadian media philosopher Herbert Marshall McLuhan's birth. Having coined expressions such as the global village and the medium is the message in the early days of TV and electronic culture, the Re-Touching McLuhan events explore the many interpretations of McLuhan's play on language and media that shape today's networked society.

The international conference Re-Touching McLuhan: The Medium is the Massage chaired by Dieter Daniels and moderated by Christopher Salter, sees leading international media and digital culture researchers Richard Cavell, Dieter Daniels, Martina Leeker, Claus Pias, Katja Kwastek, Liz Kotz, Janine Marchessault, Graham Larkin and Lorenz Engell explore McLuhan’s unique take on tactile and multi-sensory media expressed by the media philosopher's unintentionally published blurring of the words message and massage.

The opening of the Centennial Weekend features the worldwide (re-)launch of McLuhan's 1968 audio art classic The Medium is the Massage, digitally remastered for the first time, produced and presented by hip-hop musician and conceptual artist Paul D. Miller aka DJ Spooky.
Legendary McLuhanist Derrick de Kerckhove and Berlin-based McLuhan scholar Steffi Winkler elaborate on rare material from the McLuhan archives in the first session of the McLuminations screening and discussion series, produced by Baruch Gottlieb.
The Centennial Weekend will feature the European première of Through the Vanishing Point, a major new multi-media installation by leading Canadian digital artists David Rokeby and Lewis Kaye, as well as Play_McLuhan, an exhibition by media art students from the Hochschule Darmstadt under the direction of Sabine Breitsameter will be presented.
PROGRAMME HIGHLIGHTS
Friday May 27, 18.00

Re-Touching McLuhan Centennial Weekend

Opening and Reception featuring Richard Cavell and Paul D. Miller aka DJ Spooky
Saturday May 28, 10.00 – 18.00
Re-Touching McLuhan: The Medium is the Massage

Conference chaired by Dieter Daniels
Sunday May 29, 14.30
McLuminations #1

Screening & Discussion featuring Derrick de Kerckhove and Steffi Winkler
Sunday May 29, 17.00
Through The Vanishing Point 

Installation by David Rokeby and Lewis Kaye - Vernissage

Full event schedule: 
http://mcluhan2011.eu/schedule  





SPECIAL PRE-EVENTS 
Friday, May 27, 12.00 – 17.00
Global Village: Calamity or Chance? 
2nd German-Canadian Professionals Conference feat. 
 keynotes by Brian Lee Crowley, Linus Neumann and Gundolf S. Freyermuth, moderated by Ariane de Hoog, Deutsche Welle.
http://gcp-conference.de/2011
Friday, May 27th, 17.00 
PLAY_McLUHAN
 Exhibition presentation by Sabine Breitsameter and students of the Hochschule Darmstadt

FURTHER INFORMATION
All events are free and open to the public but spaces are limited so please RSVP at rsvp@mcluhan2011.eu, and arrive early to ensure enough time for embassy security.

All RE-TOUCHING McLUHAN conference presentations will also be streamed live at http://mcluhan2011.eu/berlin and there will be opportunities to participate in a moderated online forum. To register interest in our streaming programme, please contact Lalitha Rajan on lr@mcluhan2011.eu. 
Address: 
Embassy of Canada / Marshall McLuhan Salon
Leipziger Platz 17. 10117 Berlin
U-Bahn / S-Bahn Potsdamer Platz
(Please arrive early to alow time for Embassy Security)

http://mcluhan2011.eu 
http://facebook.com/mcluhan2011eu 
http://twitter.com/mcluhan2011eu 
#mcluhan2011eu
Contact: Michelle O'Brien +49 30 24749 762  
mo@mcluhan2011.eu

McLUHAN IN EUROPE 2011
The RE-TOUCHING McLUHAN Berlin Centennial Weekend is a project of the McLuhan in Europe 2011 network, initiated and directed by Stephen Kovats in collaboration with Michelle Kasprzak, celebrating the centenary of visionary Canadian media philosopher Herbert Marshall McLuhan, and his impact on European art and media culture. 

The event is supported by 
the Government of Canada, the Deutsch-Kanadische Gesellschaft, RIM / Blackberry and serve-u. 

Through The Vanishing Point was commissioned in 2010 by the Scotiabank CONTACT Photography Festival (Bonnie Rubenstein, curator) and the Faculty of Information McLuhan Program in Culture and Technology (Dominique Scheffel-Dunand, director) University of Toronto, Canada. 

(Thanx Lalitha)

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