Wednesday, 22 December 2010
Drive Dry !!
FoxP2’s latest television commercial for the South African Brandhouse Drive Dry initiative dramatises the consequences of arrest by showing whom you could end up sharing a prison cell with.
The aim of the Drive Dry campaign is to change behaviour of people to never drink and drive. This latest installment of the Drive Dry TVC’s dramatises the possible consequences of landing up in prison. The commercial is shot to look like ‘dating’ video-biographies of men telling all of what they look for in a partner, only later is it revealed that these men are seasoned prisoners.
“The rationale behind this latest 45-second commercial comes after an online survey conducted by Brandhouse on News24, which showed that 88% of South African’s said fear of arrest deters them from drunk driving,” says FoxP2 Creative Director, Justin Gomes. “Our thought behind the commercial was therefore to show what would happen if you ended up in prison for drunk driving.”
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These kinds of commercials are fucking human rights abuses! WTF! Fucking police state bullshit!
ReplyDeleteYou're absolutely right trnsnd!
ReplyDeleteThe whole thing means to me:
if you don't behave like the government likes it to, you get fucked in the ass by some criminals.
That hasn't anything to do with a constitutional state.