Don’t sniff: cocaine users are killing the planet. Every time they snort a line, part of the rainforest dies — or so say the police in a new UK campaign against drugs.
They hope that appealing to young people’s environmental concerns will prove more effective than urging them to “just say no” to drugs. Linking with Greenpeace, the police plan to spread the message that for every gram of cocaine made, four square metres of rainforest are destroyed.
Chris Pearson, drug analyst at the Metropolitan police’s intelligence bureau, said: “The cocaine trade is destroying the rainforest. Young people don’t tend to listen to the police, but they might listen to Greenpeace and they might listen to their peers.”
The move is backed by the government. Vernon Coaker, the schools minister, said: “Teaching young people about the devastating environmental consequences of the drugs industry is one way we can tackle drug usage, though we need to balance this with giving young people clear information and advice on the other effects of drugs...”
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