Saturday, 7 August 2010
Thank you...
To Hannah and Zoe for making me forget the pain last night and to everyone who sent best wishes.
You are all so kind...
XXX
Friday, 6 August 2010
Last night on Earth...(sad)
We have had (Nervous) Rex for 18 of his 19 years and he is going to be sadly missed...
the best dog ever!
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Does kicking someone in the balls improve viral advertising?
The use of comedic violence in viral advertising is becoming widespread, but as yet no examination of what influence it may have on consumer response has been undertaken. Two experimental studies using a commercial panel sample investigate the effects of this executional cue on ad message involvement, brand memorability, likelihood of being passed on to third parties, and attitude formation. Results suggest that humorous ads that combine higher levels of violence intensity with more severe consequences appear to elicit greater involvement with the ad message, better retention of brand information, higher pass-along probability, and greater ad likability. Attitudes toward the brand remain unaffected. Furthermore, justification for the violence and relatedness to the product brand appear to be important considerations when using high intensity-severe consequence comedic violence. The paper specifies conditions under which advertisers can expect to gain maximum impact when using violent humor in viral advertising campaigns.
Source: "The Impact of Comedic Violence on Viral Advertising Effectiveness" from Journal of Advertising, Volume 39, Number 1 / Spring 2010, Pages: 49 - 66
MMFlint
Verizon & Google on Monday plan 2 announce the end of the Internet as we know it. "Free" & "fair" are the two dirtiest words in capitalism.
The End of The Internet as We Know It?
Thursday, 5 August 2010
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