I am drinking a fine Pinot Grigio as I write those words. Sure, the wine and the taste and pleasure can be reduced to brain chemicals. But does that really explain why I bought this bottle, crystalline, on my wife’s first day back to full time work? Does it explain our “cheers” before dinner, and the memories of other Pinot Grigios with my wife? No, of course not. Craving matters, and deeply so in addiction. But it is not the whole story...
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Daniel Lende @'PLOS'
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