Friday, 29 May 2015

A very powerful anti rape message from 2003

The ad is a double page with the pages partially stuck together. if you pull them apart it reveals the line “if you have to use force, it’s rape”.
The pro bono ad was done by Lowe Bull Calvert Pace in 2003 for South Africa for POWA (People Opposing Women Abuse) and recieved a Cannes Lion Press Silver award

No comments:

Post a Comment