Thursday 2 June 2011

Simon Reynolds: Total recall - why retromania is all the rage

 Has pop finally eaten itself?
There's no single thing that made me suddenly think, Hey, there's a book to be written about pop culture's chronic addiction to its own past. As the last decade unfolded, noughties pop culture became steadily more submerged in retro. Both inside music (reunion tours, revivalism, deluxe reissues, performances of classic albums in their entirety) and outside (the emergence of YouTube as a gigantic collective archive, endless movie remakes, the strange and melancholy world of retro porn), there was mounting evidence to indicate an unhealthy fixation on the bygone.
But if I could point to just one release that tipped me over the edge into bemused fascination with retromania, it would be 2006's Love, the Beatles remix project. Executed by George Martin and his son Giles to accompany the Cirque du Soleil spectacular in Las Vegas, the album's 26 songs incorporated elements from 130 individual recordings, both releases and demos, by the Fab Four. Hyped as a radical reworking, Love was way more interesting to think about than to listen to (the album mostly just sounds off, similar to the way restored paintings look too bright and sharp). Love raised all kinds of questions about our compulsion to relive and reconsume pop history, about the ways we use digital technology to rearrange the past and create effects of novelty. And like Scorsese's Dylan documentary No Direction Home, Love was yet more proof of the long shadow cast by the 60s, that decade where everything seemed brand-new and ever-changing. We're unable to escape the era's reproaches (why aren't things moving as fast as they did back then?) even as the music's adventurousness and innocence make it so tempting to revisit and replicate...
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