Sunday 1 August 2010

Selling Music Through Packaging


A short piece on how the limited edition art pieces for the new Matthew Dear album Black City were made by artisan sculptors. Designed by Boym Partners, the MDBC Totem were cast in bonded aluminum with a hand-finished gun metal patina.
Each totem is inscribed with a short code that allows the owner to access/download the album from matthewdear.com. You get the album and the you get the art without the media getting in the way.
The song is "Monkey" taken from the upcoming album Black City.
(P.S. Sesame Street deserves some credit for the video inspiration: youtube.com/watch?v=8bzq81Und4M )

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