We've been making this sort of argument for many, many years, but it's nice to see that it's catching on in a variety of places, including the more mainstream media. Over in the UK, there's a column in the Telegraph advocating that record labels stop trying technological and legal efforts to fight unauthorized file trading online, and instead give away all their music as free MP3s, and focus on alternative revenue streams. The crux of the argument is the same one that we've made over and over again, namely (1) fighting unauthorized file trading is counterproductive, doesn't work and will never work and (2) once you free up the music, there are all sorts of compelling business models you can adopt that can actually help you make more money. The column is a bit weak on highlighting some of those business models, though there are plenty. But, it's still nice to see the concept getting more attention.
Friday 23 July 2010
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